The same loop, native to each place.
Every platform has its own signals and its own etiquette. Knock speaks each one fluently — here's exactly what it catches, drafts and sends on each. See the full capability breakdown →
Signal it catches: a connection changes jobs, gets promoted, or hits a work anniversary — the moment a professional relationship is worth a nudge.
Touch it drafts: a genuine comment on the announcement, and a short connect-note or DM — never "Congrats!" and nothing else. See the full LinkedIn outreach playbook →
- New-role, promotion & work-anniversary signals
- Public comment + private note, both in your voice
- Paced under LinkedIn's automation thresholds
Signal it catches: a birthday, a move, a new addition to the family, a milestone post — the personal moments that live on Facebook.
Touch it drafts: a warm Messenger note (or a reaction on the post), written like a friend, not a business. See the full Facebook outreach playbook →
- Birthday, move & life-event signals
- Messenger DMs and post reactions
- Human timing — never the instant the post lands
Signal it catches: someone in your sphere posts a new listing, a sold sign, a new home, a proud moment.
Touch it drafts: a like and a specific, genuine comment — the kind that keeps you top of mind without ever feeling transactional. See the full Instagram outreach playbook →
- New-listing & milestone-photo signals
- Likes + real comments (never "🔥🔥🔥")
- Instagram's most conservative caps, respected
X
Signal it catches: a public win or announcement worth acknowledging — a closed deal, a new venture, a hot take gaining traction.
Touch it drafts: a like and a short, on-brand reply that adds something, so you show up in the moment it matters. See the full X outreach playbook →
- Announcement & engagement signals
- Likes + concise, human replies
- Never spammy, never the same reply twice
Text
Signal it catches: the moments closest to home — closing anniversaries, birthdays, or a life change you want to acknowledge one-to-one.
Touch it drafts: a personal text sent from your real number, so it lands as a normal message from someone they know. See the full Text walkthrough →
- Included in Social — same sphere, same approvals
- Sends from your iPhone, $0 per text
- Replies land in your normal Messages app