Same engine as the rest of Knock, shown here for a med spa — where Instagram is the storefront. The real motion: find the right people (no groups needed), scan their posts for the moment they're ready to glow up, warm them up with a real like and comment, reply to their Story, and only then a personal DM that books a consult. Every step from your own account, at Instagram's most careful pace, nothing sent without your yes.
So Knock never leads with one. On Instagram it climbs a ladder — show up on their post, a like, a genuine comment, a Story reply — and only after someone has actually engaged does a personal DM ever get drafted. Each rung is gated on the one below it, and the whole thing waits for your approval.
Knock surfaces local people already posting about the exact moment your treatments serve — you don't need a group to find them.
A like on the right post. Small, human, and the first time they see your name.
Gate: post shows real intentA genuine comment — a compliment, an answer — never a promo. Now you're a real account, not an ad.
Gate: you liked firstA Story reply, then a warm personal message that references what they actually posted.
Gate: they engaged back + you approveYou don't wait for someone to walk in. Knock builds a short, ranked list of local accounts worth engaging — pulled from the signals that actually predict a booking, each with the reason it made the list.
A hashtag alone is noise. Knock reads the actual post and surfaces only the ones carrying a genuine signal — a wedding to prep for, a milestone birthday, a "my skin's been so dull lately," a move to town. Each comes lifted out with the exact line that makes it a fit.
This is the step everyone skips and it's the one that works. Before any message, Knock drafts a small public warm-up: a like, then a genuinely kind comment right on their post. You've now shown up as a real, warm local account — in front of her whole audience — before you ever land in her DMs.
Once she's engaged back, Knock reacts and replies to her Story (which lands right in her DMs), then drafts the personal message that picks up the exact thread — her wedding, her timeline, her ask. It goes from your account, and it sits in your approval queue with the full compliance check until you say send.
Outreach isn't only one-to-one. Knock also keeps a steady drip of your own content — a before-and-after, a Reel, a real-talk skincare tip, a limited promo — so when someone finally is ready, you're the account they've been watching for months. You approve every post; nothing publishes on its own.
A Reel that pulls comments and DMs is only worth it if you respond — quickly, and to everyone. Knock watches the interactions on your own posts and Stories and drafts a personal reply to each commenter, a like back on every reaction, and a warm answer to every "how much?" that lands in your DMs.
Instagram doesn't split you into a "profile" and a "Page" the way Facebook does — instead you choose an account type. A med spa runs a professional (Business/Creator) account for the storefront, and often the provider keeps a warmer personal account for the human touch. Knock uses each for what it's actually good at.
Only run one account? Knock keeps the whole loop on it — and leans even harder on genuine engagement and the tightest pacing of any platform to keep it safe. You never have to think about the account-type rules yourself.
Instagram flags automation harder than anywhere else. That's exactly why Knock gives it the fewest actions per day, the widest spacing, and the highest disclosure of any channel — real results, un-aggressive behavior.
Want the same depth on the other channels? See the Facebook playbook → · Every platform →
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