This is the detailed version. You join the right groups, Knock helps you flag the posts from people asking for what you offer, you warm them up with a like and a helpful comment, and only after they've engaged and you've approved does a personal message go out. Every click is yours, at a human pace, and nothing is sent without your yes.
So Knock never leads with one. It climbs a ladder — presence, then a like, then a real comment, and only after someone has actually engaged does a personal message ever get drafted. Each rung is gated on the one below it, and the whole thing waits for your approval.
Knock suggests the local groups your future customers are already in. Then you join, as yourself.
You click like on the right post. Small, human, and the first time they see your name.
Gate: post shows real intentKnock drafts a genuine comment that helps — not a pitch — and you post it. Now you're a helpful neighbor, not a stranger.
Gate: you liked firstA drafted Messenger note that references the actual thing they posted. You review it and send it yourself. Warm, not cold.
Gate: they engaged back + you send itNeighborhood forums, "New to [your city]" groups and local parents' groups are where someone types "we just moved here, any dentist recs for the kids?" out loud. Knock finds the ones that fit your area and hands you a short join list, each with a reason.
Once you've joined a group, every post in it is already visible to you — that's what membership means. Knock flags the handful that carry a real signal: someone new to town, a parent looking for a kids' dentist, a "my dentist just retired, who do you use?" post. Each one comes with the exact line that makes it a fit, so you can decide in seconds whether it's worth a reply.
This is the step everyone skips and it's the one that works. Before any message, Knock drafts a small public warm-up — a like, then a genuinely useful comment — and you post both yourself, right on their post: a tip on finding a dentist who's good with kids, or what to ask at a first visit. You've now shown up as a helpful local, in front of the whole group, before you ever slide into their messages.
Once they've engaged back — liked your comment, replied, reacted — Knock drafts a personal Messenger note that picks up the exact thread you were already in. It sits in your approval queue with the full compliance check, and you send it yourself from your personal profile — the only Facebook surface that can start a conversation.
Outreach isn't only one-to-one. Knock also keeps a steady drip of your own value posts, like new Saturday hours or a short care tip, so that when someone in the group needs what you offer, you're the name they've already been seeing. You approve every post; nothing publishes on its own.
A post that pulls comments and reactions is only worth it if you respond — quickly, and to everyone. Knock drafts a personal reply to each commenter and flags every reaction so you can like it back yourself, so nobody who raised a hand gets left on read. It works the same on your business Page and on your personal profile.
They are not interchangeable — and Facebook itself enforces the difference. Knock uses each for what it's actually allowed and actually good at: your profile reaches out, your Page broadcasts and responds. Here's exactly how each one works.
One approval queue guides both. Knock tells you which surface each action belongs on, so you never have to work through the profile-vs-Page rules yourself — you just click send in the right place.
Growth this deliberate only works if it never looks automated. So the same guarantees hold on every group, every comment, every DM and every post.
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