This is the deep version. Not "we post for you" — the real motion: join the right groups, scan the posts for people who are actually moving, warm them up with a genuine like and comment, and only then — after they've engaged and you've approved — a personal message. Every step from your own account, at a human pace, nothing sent without your yes.
So Knock never leads with one. It climbs a ladder — presence, then a like, then a real comment, and only after someone has actually engaged does a personal message ever get drafted. Each rung is gated on the one below it, and the whole thing waits for your approval.
Knock suggests the local groups your future clients are already in — then you join, as yourself.
A like on the right post. Small, human, and the first time they see your name.
Gate: post shows real intentA genuine comment that helps — not a pitch. Now you're a helpful neighbor, not a stranger.
Gate: you liked firstA personal Messenger note that references the actual thing they posted. Warm, not cold.
Gate: they engaged back + you approveBuy/sell groups, neighborhood forums, "New to [your city]", local moms, relocation and military-move groups — this is where someone types "we're moving here in the spring, any realtor recs?" out loud. Knock finds the ones that fit your market and hands you a short join list, each with a reason.
Groups are noisy — 200 posts a day, most of them not for you. Knock watches the feeds of the groups you're in and surfaces only the posts that carry a genuine signal: someone relocating, a lease ending, a "should we buy or keep renting", a job move. Each one comes lifted out with the exact line that makes it a fit.
This is the step everyone skips and it's the one that works. Before any message, Knock drafts a small public warm-up: a like, then a genuinely useful comment right on their post — a neighborhood tip, an honest rent-vs-buy thought. You've now shown up as a helpful local, in front of the whole group, before you ever slide into their messages.
Once they've engaged back — liked your comment, replied, reacted — Knock drafts a personal Messenger note that picks up the exact thread you were already in. It goes from your personal profile (the only Facebook surface that can start a conversation), and it sits in your approval queue with the full compliance check until you say send.
Outreach isn't only one-to-one. Knock also keeps a steady drip of your own value posts — a just-listed, a sold-in-a-weekend, an honest market read — so that when someone in the group finally does need an agent, you're the name they've already been seeing. You approve every post; nothing publishes on its own.
A post that pulls comments and reactions is only worth it if you respond — quickly, and to everyone. Knock watches the interactions on your own posts and drafts a personal reply to each commenter plus a like back on every reaction, so nobody who raised a hand gets left on read. It works the same on your business Page and on your personal profile.
They are not interchangeable — and Facebook itself enforces the difference. Knock uses each for what it's actually allowed and actually good at: your profile reaches out, your Page broadcasts and responds. Here's exactly how each one works.
One approval queue drives both. Knock knows which surface each action is legally and practically allowed on, and routes it there automatically — you never have to think about the profile-vs-Page rules yourself.
Growth this deliberate only works if it never looks automated. So the same guarantees hold on every group, every comment, every DM and every post.
Want the same depth on the other channels? See what Knock does on every platform →
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